When is your skin more radiant than on your wedding day? While you may think that the answer is a definitive “never,”
it’s actually possible to get that luminous glow year-round. But it takes a little doing. Namely, the consistent use of skin care brightens and nourishes skin while providing anti-aging benefits over time.
Aveda’s newest products, Tulasāra™ Wedding Masque Overnight and Wedding Masque Eye Overnight are here to help you look wedding day radiant all year long. What makes these new products so wonderfully unique is that they were modeled after the gorgeous Haldi beauty ritual, which is a key part of the Hindu wedding ceremony. Not only do both products deliver wedding-day skin, they do so inspired by an approach that has been time-tested and proven for generations.
“Haldi refers to the paste that is used in the Haldi ceremony, which is part of a traditional Indian wedding,”
explains Divyesh Patel, Director of Skincare Research and Development at Aveda. The paste is a mix of turmeric, chickpea powder, and rose water (Haldi means turmeric in Sanskrit). In the ceremony, married family members spread the paste onto exposed parts (face, hands, arms, legs, feet) of the bride and groom the day before the wedding as an offering of good luck. It is said that if the bride or groom touches an unmarried person of marrying age with the Haldi, he or she will be the next to tie the knot.
The paste itself is bright yellow, representing the color of fire in Hinduism, and, in the case of the Haldi Ceremony, wards off evil spirits and omens on your special day —so it is washed off the skin after setting for three or four hours. “Turmeric is a known skin brightener, so the Haldi also helps the bride and groom look their best for their wedding day,”
says Divyesh.
