Sometimes what’s on the outside matters almost as much as what’s on the inside. Case in point: Aveda’s new Tulasāra™ Wedding Masque Overnight and Wedding Masque Eye Overnight treatment products, which come packaged in boxes emblazoned with an intricate filigree pattern inspired by traditional Indian customs and weddings, including botanical motifs and henna.
“We wanted a package that would reflect Aveda’s Ayurvedic heritage and was also special, like a wedding,”
says Shannon Grant, Aveda’s Design Director, who adds that a lot of thoughtful research went into the box. “Our goal was to honor this beautiful tradition of the Haldi ceremony and India,”
says Shannon.
